Oaseo Blog

Ongoing insight into employment issues affecting search engine optimization and maketing professionals.

Thursday, August 23, 2007

 

Bizarre Universal Search Result

File this one under "Huh?" Checkout a recent search result for blog Cheezhead for the search "Internet recruiting."



I have no idea, as the author of the blog, how a Simpsons image became associated with my site. The image isn't on my site, as far as I can tell. Clicking on the image goes to the homepage. Weird is an understatement. What is Google doing here?

I'm not complaining, mind you. The extra traffic from image highlighting is much appreciated. Again, I'm just like, Huh?

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Tuesday, May 22, 2007

 

Google Video Killing Longplay Uploads

Google Video used to be really cool because you could easily upload content that was longer than 10 mins. and larger than 100K or whatever.

I had uploaded a few of my conference speaking sessions and added them to my primary blog pre-YouTube acquisition. Well, they're mostly gone now in favor of shorter videos and YouTube content. Yeah, that's right - deleted forever.

RIP, Google Video. It was nice knowing you. Now, if you could transfer my longplays over to YouTube, that would be great, thanks.

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Monday, May 07, 2007

 

Rumors: The Ultimate Link Bait

Did you hear Google's going to buy Oaseo?

Well, OK, it's not true, but if it were, I could expect a huge increase in backlinks and organic ranking improvements.

This past week, Microsoft was rumored to buy Yahoo! and Google was rumored to buy vertical job search engine Simply Hired. And true or not, the backlinks are flowing. Simply Hired has seen hundreds of new, quality links in the past week.

Yep, I smell a new SEO category: Gossip Management.

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Tuesday, April 24, 2007

 

Google's Matt Cutts Drops Bomb on Paid Links

So Google's Matt Cutts has dropped a bomb on the practice of paid links. The ongoing offensive against gaming Google's algorithm is honorable and is sure to push more SEOs out of the business, thus driving more dollars to paid options such as AdWords. However, a few thoughts:

Google's history is to find major trends in spam (link farms, reciprocals, directories, etc.) then implement sweeping smackdowns. My guess is this will be no different. I can't see Google putting out little fires, Whack-a-Mole style. They're hope is to probably learn more, pinpoint big abuses and act accordingly.

Then it's on to the next thing.

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Monday, March 12, 2007

 

Is Google Making Me Dumberer?

I was reading the Sunday newspaper yesterday morning. Yeah, I subscribe for the coupons, but I like the Sundays. Call me old fashioned.

Anyway, I came across a story about some new federal regulation or some explanation of how the legislation worked. I'm not really sure, because while scanning the story, I said to myself:

If this ever becomes important in my own life, I can just Google it. No need to digest and retain this information.


So, this begs the question, Is Google and search turning me into a dumbass?

Maybe. Maybe not. Or probably somewhere in between. That is, smarter on some things; less so on others. Either way, I think I'm in good company. Wasn't it Albert Einstein who hadn't memorized his phone number because he could just find it in the phone book?

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Friday, December 29, 2006

 

MySpace is Google's Search Playground

I'll assume Google is getting its money's worth via PPC advertising on MySpace in light of its hundreds of millions filling News Corp's coffers. Looking at the Growth of MySpace and the pageviews (not to mention the brand awareness with Google's logo on every page, why wouldn't you?

There's another advantage worth mentioning, however: Google gets to play around with a variety of search layouts without disrupting the experience on Google itself.

For example, noticed the four-ad layout as opposed to the three-mad you see on Google's search above the organic listings? Noticed the ads appearing at the bottom of search results as well?

No doubt Google will learn much from its partnership with MySpace that will no doubt effect how Google serves up search results in the future.

Also, checkout searchmash for more Google experiments.

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