Oaseo Blog
Ongoing insight into employment issues affecting search engine optimization and maketing professionals.
Thursday, August 23, 2007
Bizarre Universal Search Result
File this one under "Huh?" Checkout a recent search result for blog
Cheezhead for the search "
Internet recruiting."

I have no idea, as the author of the blog, how a Simpsons image became associated with my site. The image isn't on my site, as far as I can tell. Clicking on the image goes to the homepage. Weird is an understatement. What is
Google doing here?
I'm not complaining, mind you. The extra traffic from image highlighting is much appreciated. Again, I'm just like, Huh?
Labels: google
Tuesday, May 22, 2007
Google Video Killing Longplay Uploads
Google Video used to be really cool because you could easily upload content that was longer than 10 mins. and larger than 100K or whatever.
I had uploaded a few of
my conference speaking sessions and added them to
my primary blog pre-YouTube acquisition. Well, they're mostly gone now in favor of shorter videos and
YouTube content. Yeah, that's right - deleted forever.
RIP, Google Video. It was nice knowing you. Now, if you could transfer my longplays over to YouTube, that would be great, thanks.
Labels: google
Monday, May 07, 2007
Rumors: The Ultimate Link Bait
Did you hear
Google's going to buy
Oaseo?
Well, OK, it's not true, but if it were, I could expect a
huge increase in backlinks and organic ranking improvements.
This past week,
Microsoft was rumored to buy
Yahoo! and Google was rumored to buy
vertical job search engine Simply Hired. And true or not, the backlinks are flowing. Simply Hired has seen hundreds of new, quality links
in the past week.
Yep, I smell a new
SEO category: Gossip Management.
Labels: google, SEO, simply hired
Tuesday, April 24, 2007
Google's Matt Cutts Drops Bomb on Paid Links
So
Google's Matt Cutts has dropped a bomb on the practice of paid links. The ongoing offensive against gaming Google's algorithm is honorable and is sure to push more SEOs out of the business, thus driving more dollars to paid options such as
AdWords. However, a few thoughts:
- Is this a confession of sorts that Google has found an SEO tactic that their algorithm cannot conquer alone? If so, that's a first.
- So, who gets hurt here? The site with the link, the advertiser or both?
- If the advertiser gets targeted, then it becomes very easy to simply a buy a link for your competitor, then report them. A new form of Google bowling, if you will.
- If the publisher gets punished, this seems to open up a whole can of worms, most of all an uprising against Google stopping good bloggers all over from making some money outside of AdSense (of course, that may just be the point).
Google's history is to find major trends in spam (link farms, reciprocals, directories, etc.) then implement sweeping smackdowns. My guess is this will be no different. I can't see Google putting out little fires, Whack-a-Mole style. They're hope is to probably learn more, pinpoint big abuses and act accordingly.
Then it's on to the next thing.
Labels: google
Monday, March 12, 2007
Is Google Making Me Dumberer?
I was reading the Sunday newspaper yesterday morning. Yeah, I subscribe for the coupons, but I like the Sundays. Call me old fashioned.
Anyway, I came across a story about some new federal regulation or some explanation of how the legislation worked. I'm not really sure, because while scanning the story, I said to myself:
If this ever becomes important in my own life, I can just Google it. No need to digest and retain this information.
So, this begs the question, Is Google and search turning me into a dumbass?
Maybe. Maybe not. Or probably somewhere in between. That is, smarter on some things; less so on others. Either way, I think I'm in good company. Wasn't it
Albert Einstein who hadn't memorized his phone number because he could just find it in the phone book?
Labels: google
Friday, December 29, 2006
MySpace is Google's Search Playground
I'll assume
Google is getting its money's worth via PPC advertising on
MySpace in light of its hundreds of millions filling News Corp's coffers. Looking at the Growth of MySpace and the pageviews (not to mention the brand awareness with Google's logo on every page, why wouldn't you?
There's another advantage worth mentioning, however: Google gets to play around with a variety of search layouts without disrupting the experience on Google itself.
For example, noticed the four-ad layout as opposed to the three-mad you see on Google's search above the organic listings? Noticed the ads appearing at the bottom of search results as well?
No doubt Google will learn much from its partnership with MySpace that will no doubt effect how Google serves up search results in the future.
Also, checkout
searchmash for more Google experiments.
Labels: google, myspace, searchmash
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