Use AllStarJobs.com for a quality, targeted inbound link to your site.

AllStarJobs.com is a directory of employment related job boards and other web sites that is great for link building. You'll have to reciprocate with a link back to them but over the years they have been "berry berry good to me" and my sites for link building purposes.

To add a basic listing, find the section on our directory that you feel best matches where your site should be added. Then, choose 'Add Link' on the top right corner of that page.

This is free to employers, employment agencies and non profit organizations. Services such as job banks, resume writing services require a one time $39 payment.

Labels: Link building, SEO

I'll preface this post by saying, "I love Google." Without Google and search, I don't get to do what I do for a living. And it's arguably my generation's most successful company.

However, it's become boring of late.

• SEO. I've been a search engine optimizer for about 5 years now. And although I still learn something new all the time, particularly during updates and such, I think I have enough of a grasp that the time of discovery has passed. Granted, with behavioral and localized targeting, that's sure to change, but for now I feel like I know what I need to know to be successful.
• Blogs. I get feeds from tens, if not hundreds of search-focused blogs. It's all becoming white noise, with just a few that are truly must reads.
  
• Game over. History teaches us that the search game is over. Google won. No matter what Yahoo! or Microsoft or anyone else does, Google = search, and it always will. As a result, focusing on competitors is only mildly interesting anymore.

I'm certain to be in the minority here, but my daily doses of search are looking more like vegetables than dessert.

Labels: SEO

Have you considered providing potential new team members a glimpse into the life and times of your company through video?

With the all-you-can-eat bandwidth available to you in places like YouTube, MySpace and FaceBook, there is little reason not to start implementing a human resources initiative on these sites with video casts.

“Perfect is the enemy of good enough.” This space is down and dirty, which is good news from a budget standpoint. You can typically knock a video or two out in an afternoon. All you need is a MiniDV camera with a FireWire port to connect to your computer and you have pretty much everything you need. You can use Windows Movie Maker to edit your video. Or if you are really excited about this you can purchase a video editing tool. Do a search on Google for ‘video editing’ and you will find many sites that review these tools. However, there are going to be perfectionists in your organization that are going feel uncomfortable with the rough presentation this process tends to offer.

Keep your audience in mind. People looking for a new career want to know what it’s really like to work in a particular company. A personal video or two is just the thing. Making this effort might be just the thing to make you stand out from all the other companies looking to hire search talent.

Sage Lewis of SageRock.com is one of our favorite people and guest authors at the Oaseo blog. He's a fantastic cheerleader for Northeast Ohio (Akron-Canton, Cleveland) as well. That said, we were thrilled to catch wind of his new Web offering, Web Marketing Watch.com.

The site is a daily (or almost daily) video of anything Web marketing by Sage. While the information is great, it's the personality of Sage that really stands out and makes this a worthwhile investment of time. Quirky and opinionated, Sage covers everything from search marketing to social networking and media.

This is one effort we'll be watching closely and plugging into regularly. Go Sage!

Labels: web marketing