Have you considered providing potential new team members a glimpse into the life and times of your company through video?

With the all-you-can-eat bandwidth available to you in places like YouTube, MySpace and FaceBook, there is little reason not to start implementing a human resources initiative on these sites with video casts.

“Perfect is the enemy of good enough.” This space is down and dirty, which is good news from a budget standpoint. You can typically knock a video or two out in an afternoon. All you need is a MiniDV camera with a FireWire port to connect to your computer and you have pretty much everything you need. You can use Windows Movie Maker to edit your video. Or if you are really excited about this you can purchase a video editing tool. Do a search on Google for ‘video editing’ and you will find many sites that review these tools. However, there are going to be perfectionists in your organization that are going feel uncomfortable with the rough presentation this process tends to offer.

Keep your audience in mind. People looking for a new career want to know what it’s really like to work in a particular company. A personal video or two is just the thing. Making this effort might be just the thing to make you stand out from all the other companies looking to hire search talent.