I'll preface this post by saying, "I love Google." Without Google and search, I don't get to do what I do for a living. And it's arguably my generation's most successful company.

However, it's become boring of late.

• SEO. I've been a search engine optimizer for about 5 years now. And although I still learn something new all the time, particularly during updates and such, I think I have enough of a grasp that the time of discovery has passed. Granted, with behavioral and localized targeting, that's sure to change, but for now I feel like I know what I need to know to be successful.
• Blogs. I get feeds from tens, if not hundreds of search-focused blogs. It's all becoming white noise, with just a few that are truly must reads.
  
• Game over. History teaches us that the search game is over. Google won. No matter what Yahoo! or Microsoft or anyone else does, Google = search, and it always will. As a result, focusing on competitors is only mildly interesting anymore.

I'm certain to be in the minority here, but my daily doses of search are looking more like vegetables than dessert.

Labels: SEO