I'll assume Google is getting its money's worth via PPC advertising on MySpace in light of its hundreds of millions filling News Corp's coffers. Looking at the Growth of MySpace and the pageviews (not to mention the brand awareness with Google's logo on every page, why wouldn't you?

There's another advantage worth mentioning, however: Google gets to play around with a variety of search layouts without disrupting the experience on Google itself.

For example, noticed the four-ad layout as opposed to the three-mad you see on Google's search above the organic listings? Noticed the ads appearing at the bottom of search results as well?

No doubt Google will learn much from its partnership with MySpace that will no doubt effect how Google serves up search results in the future.

Also, checkout searchmash for more Google experiments.

Labels: google, myspace, searchmash