Bambi Francisco of Marketwatch fame is in love with soon-to-be launched search engine Powerset.

From her recent post:

After having an in-depth demonstration of the search engine last week, I’m convinced that Powerset has a great shot at improving the overall search experience. By doing the Pepsi challenge between Powerset and other search engines, I have to say, searching was a far richer and liberating experience on Powerset.

Apparently the engine ranks Web sites based on the "meaning and relationship" of words as opposed to "occurrence and proximity of words."

The strategy is an interesting one. For example, in employment, the word 'recruiting' provides search results encompassing everything from incoming freshman to Ohio State football team, to military information to, of course, employment.

There's a better way. Although I think Google is on its way to much more personalized results, maybe competitive pressure from a new engine will help spur such enhancement quicker.