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Oaseo BlogWednesday, October 04, 2006 Exact-Match Domains Have Advantage in Google
Who needs Google's sandbox when you have an exact-match domain name?
The success of my own firm, HRSEO, has sparked a handful of copycats. Most notably, a firm with the domain HRSEO.co.uk has sprouted. Now, this site has zero going for it, except its domain name, but when doing a search on Google for HRSEO, this site is a Top 30 result in 20,000-plus search results. Aaron touches on the phenomenon as well on his blog. For this reason, sites like Recruiting.com are so formidable a term when ranking for a keyphrase as competitive as "recruiting," even though much older sites like Electronic Recruiting Exchange, ESPN or the Army rank amongst it. No doubt the backlinks going to a site like Recruiting.com with the keyphrase "recruiting" in it are a huge benefit. Another example, a site like ClevelandJobs.com can rank so well for "Cleveland jobs" in big part because of its quality backlinks from Yahoo! and DMOZ. However, if a site is largely compiled of affiliate links and AdSense code, your chances of top rankings go down considerably. For example, a search for "Michael Jordan jerseys" fails to serve the Web site www.michaeljordanjerseys.com in the top results. That said, if you can get an exact-match domain for a particular keyphrase you want to target, it's a good investment. For example, this site owns www.searchengineoptimizationjobs.com, but has yet to take advantage of it, a la the strategy outlined above ... yet. ArchivesAugust 2006 September 2006 October 2006 November 2006 December 2006 January 2007 February 2007 March 2007 |
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