Welcome to the first installment of (hopefully) blog-worthy content on Oaseo. For those of you who are fans of Cheezhead, you kind of already know what to expect. If not, keep reading.

This blog, however, will be vastly different in that it will focus more on search engine optimization and marketing in addition to the employment and recruiting focus.

I also hope to retain the services of guest authors along the way. Others should bring a lot of extra value to the table, offering varying opinion and insight from and in addition to my own.

Time to get our geek on!

So, why add a blog to Oaseo? Let me offer a Top Ten:

1. Content. Search engines love content. And the more relevant content they can index, the greater your chances of being found.
2. Content II. More relevant content should mean more page views, longer time spent on site, increased return visits, etc.
3. Passive candidates. Know the saying, "I went to a fight and a hockey game broke out"? How 'bout, "I visited a blog on search marketing and found jobs"? Besides, any search marketing pro worthy of employment is probably making a living anyway.
   
4. Community. Blogs increase your chances of creating a dynamic user experience. Comments, anyone?
5. RSS. Get your content to users faster and more effectively.
6. Prospect. Employers may not return sales calls, but let's see if they'll turn down opportunities for exposure (and backlinks).
7. Repeat customers. Visitors may not always feel a need to come for the jobs, but maybe blog content has a fighting chance.
8. Links. Blogs are much more conducive to building link popularity.
9. "Remarkability." Job content? Been there, done that. Unique blog content? Now we're talking.
10. Fun. Is there any better reason?
    

(Frankly, in my humble opinion, every job site should have a blog for the very reasons above.)

It should be quite a ride. Let's get bloggin'.